Slovak journalists face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people's imagination. On the occasion of World Press Freedom Day, Telekom decided to highlight this problem and pay tribute to Slovak journalists.

We gave the newspaper to ordinary Slovaks to read and captured their authentic reactions in an online video.

Casestudy

People could browse the online version of the newspaper on the web and they could also leave positive messages for the journalists there.

Credits
Creative Director: Jaroslav Vígh
Associate Creative Director: Adam Baška
Copywriter: Zuzana Martiniaková, Sabina Lukáčová
Art Director: Tomáš Bánik, Eduard Drexler
Unit Director: Tatiana Hrutková
Account Manager: Zuzana Havranová
Strategy: Lenka Dzurendová, Kamil Charvát

Production: MUW Saatchi & Saatchi
Director/DOP: Lukáš Krist, Martin Palkovič
Social Media: Martin Hluchý
Web Developer: Pavol Eichler

Agency
MUW Saatchi & Saatchi

Client
Slovak Telekom

Year
2024

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